Tag Archives: customer

Does Your Business Have A USP?

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For the purpose of those that don’t know what this means especially beginners, I would like to define what a USP really is. Now, what is a unique selling proposition popularly called USP?

A unique selling proposition{USP} is the unique benefits which you are willing to offer people{customers} who buy your products and services, sort of an advantage one has over his competitors. Your competitors are those that offer the same products and services as yours in the same industry.

For example, if you sell toothpaste in an area, you’ll discover that several other people are also selling the same toothpaste in that area. Those are your competitors! Got it?

It may surprise you to know that several business men and women today don’t even know what a USP is and some that know it don’t make use of it or don’t even know how to apply it in their businesses.

Many businesses have failed all because the owners can’t simply get it’s USP right! They keep changing their USP all the time. Most businesses have failed not because they don’t have quality services to offer but because they simply don’t have a USP. It’s a shame!

In a world of highly competitive marketplace, you can’t just build a business and fold your arms expecting customers to come and beg you for your services.

Not anymore! Not in a world where competitions is the order of the day, where one business is trying to beat the other to it’s game.

You must be able to entice, compel or persuade your customers to come to you and not the other person or else you’re just wasting your time! The truth is, You need a USP! Okay!

Now, I hope I’ve been able to convince and not to confuse you that you actually need a USP for your business. No matter how small or big your business is, you need a USP. You simply can’t imagine the benefits of a properly crafted USP.

A business without a USP is dead already waiting to be buried more like a “working dead”. If there’s anything like that!

How can I identify my USP?

I can’t simply answer that! Why? because USP varies from business to business and your USP can be anything but make sure it’s something that must be the following;

1. Services that put away their eyes off your competitors completely. An unbeatable offer!

2. Services that must add value to their life.

3. Services that your competitors don’t offer.

However there are two{2} key factors you must consider while crafting your own USP; You have to be daring and creative!

Like I said before that USP varies from business to business. For instance, if you’re into car services and your competitors are already offering up a discount of say %20 for every car purchased from them. You might want to offer a whooping %40 discount when people buy from you.

You might say! “I have not made a dime why am I bordering myself by offering such high discounts” but this is what makes you better off and makes people want to patronize you further even though you’re running into losses. Don’t look at these, look at the long term gain instead!

I assure you that people will rush to your company and buy from you without thinking twice to the extent that you recover those losses back! Why? because you’ve just offered them what your competitors don’t dare! That’s your USP!

That’s why you must be very daring as a business person and You’d be surprised with the number of sales you’ll make.

Another illustration is, if you’re into phones and accessories and you discover that your competitors are giving free sweets for every phones purchased from them.

You might want to give a free case for every handsets purchased from your store, you and I know that a case is of more worth to a phone user than sweet. Isn’t it? This will tremendously shoot up sales by %100! This is creativity. This is your USP!

Look at Coca-Cola for instance, a giant in the soft drink industry. The company is over 100 years and amidst stiff competitions these brand is still waxing strong because of it’s creativity, you’re likely to see people demand for a Coca-Cola these days instead of other ones.

Why? because they’ve got a USP! What’s the USP? I don’t know, go ask the founder. They wouldn’t tell you because It’s in the taste of the drink!

In summary, your USP may be the following;

Offering free consultation service.

Offering freebies.

Offering bonuses and incentives.

Offering discounts.

Offering low/affordable prices.

Offering a warranty/guarantee.

Offering excellent after sales service.

And so on and so forth…

Are you about starting up your own business? or you’ve started one already without a USP! Sit down, think and take your time in choosing one that’s applicable to your business. A USP that beats what your competitors are offering. An unbeatable USP!

Does your business have a USP? If yes! What is it? Share!

Remember this is a site that’s genuinely designed to help beginners make money online!

Signing Up As A Vendor With Clickbank!

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A vendor’s account is also a seller’s account, so as a vendor you could sell any digital products at clickbank marketplace.

Signing up as a vendor with clickbank gives you the ability to start selling on clickbank and is in eight{8} easy steps, which are;

Step1; Register for an account with clickbank but if you’ve already sign up as an affiliate you don’t need to register again since your database is already with them. You only register once!

Step2; You will have to create what we call a pitch page and a thank you page. A pitch page is popularly known as sales page, this is where you do all the convincing about your product and why prospects should buy yours ahead of others.

A thank you page is the page where you appreciate your customers for buying from you ahead of other competitors and giving them the download link to the product they have purchased. This is also called download page!

Step3; You will need to create a payment link by which customers willing to buy your product can click on to send them to clickbank order form where they can enter their payment information and complete the transaction.

You will need to manually create the payment link and then insert this link in the html code on your pitch page{sales page}. The link should be in this format http://ITEM.VENDOR.pay.clickbank.net.

Step4; Create a hoplink target url, a hoplink target url is a link where affiliates promoting your products will send customers. The hoplink target url is also the same with pitch page. To create a hoplink target url, follow these steps.

Go to your ClickBank account.

Click on the Account Settings tab.

Click on My Site.

Click on Edit to the right of the Marketplace Information section.

Enter your hoplink target url in the top field of the account.

Enter your Marketplace Information

Step5; Enter marketplace information like product name and description, this would help affiliates in locating and promoting your product easily and quickly.

Step6; Complete the my product information within your account like the information about your product, such as the thank you page and the retail price. Choose whether you’ll like to create a standard or recurring billing product.

Step7; Test your payment and download link whether it’s working or not. This is very essential to you as a vendor as affiliates wouldn’t promote a product with a faulty payment link!

Step8; After setting up everything, you’ll request for an approval by the clickbank product approval team. Note; make sure all the product information is correct before requesting for approval.It usually take up to three or five days to get approval!

Lastly, you will be required to pay a one-time $49.95 activation fee and you don’t pay again. This is to activate your account and once this is done your product goes live on the clickbank marketplace.

Remember this is a site that’s genuinely designed to help beginners make money online!

10 Weird But Effective Ways Of Catching Your Prospect’s Attention

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It is one thing to get prospects and it’s another thing to make them do any of the following; buy from you, subscribe to your list, read your content, etc. You can’t force your site visitors, can you?

You can only compel them to carry out any of the above actions. What comes to your mind is, how do you compel these rather unpredictable visitors of yours to do your wish!

Many internet marketers have ponder on the ways of attracting prospective customer, captivating them and eventually making them read their content, subscribe to their list, buy their product, etc…

Here I have listed some ten{10} basic, easy to understand ways of catching your customer attention and compelling them to read your content, subscribe to your list and or even buy a product from you.

1. Put on a weird hair style. You could style your hair to stand straight up like you are scared or use a wig to wear a huge fuzzy hair.

2. Colorize your hair. You could color it yellow, red, orange, green, any color you like etc. You could even make it match your website’s colors.

3. Draw a lines on your picture. You could draw a reddish eye or mustache on it before you scan and upload it to your website.

4. Wear silly glasses. You could put on spring like glasses, extra large colorful glasses, spinning glasses, or even 3dimensional glasses alias 3D.

5. Put on unusual clothes. You could wear costume of cartoons characters like superman, batman, iron man, and the likes.

6. Make an uncanny facial gesture. You could stick out your tongue, squeeze your face together, make your eyes pop out, look like you are hungry, and so on.

7. You could put on an unrelated hat. You could put on a cowboy
hat, a bowl on your head, a straw hat, sports helmet, a construction helmet, etc.

8. You could paint your face with mix colors. You could paint your own ideal character or paint a typical character like a clown, animal, plant, etc.

9. Put on a mask. You could buy one or make one for yourself. Just cut the nose, mouth and eyes out. You could as well add other facial features.

10. Use an unusual background. You could use an outside background, a funny wallpaper, a prop to look like you have a cartoon body, and so on.

 

Remember this is a site that’s genuinely designed to help beginners make money online!

10 Ways Of Outsmarting Your Competitors!

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1. Let your prospects know that you offer free delivery service for every products purchased from you. Although this may cost you an extra money, but on the long run you will gain the extra customers to make up for it.

2. Inform your prospects that you’ll offer a lower price. If you can’t afford to offer a lower price you could always hold the occasional discount sale.

3. Let your prospects know that your products achieves faster result. People these days are becoming progressively impatient and want quick results.

4. Let your prospects know that you have been in business for many years. People always like to deal with businesses that has been around for quite a while, you know! Businesses that has built credibility over the years.

5. Let your prospects know that your products tastes, smells, feel or look better. When you target the senses you are triggering human appeal.

6. Let your prospects know that your product is compact or portable enough. People may want to take the product on a trip or don’t have much room where they live.

7. Let your prospects know that your products lasts longer. People don’t like to spend additional money buying replacement products all the time.

8. Let your prospects know that your product/services is easy to use. People don’t want to buy a product that they have to read a lengthy 100 page instruction manual.

9. Let your prospects know that your product/services has better security features. People want to feel secure when they use your products.

10. Let your prospects know that you place 100 percent guarantee on all your products and services. People would love to know that you did “stick up your neck” for all your products.

Remember this is a site that’s genuinely designed to help beginners make money online!

10 genuine Ways To actually know what sells in your niche!

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1. Participate in forums and message boards affiliated with your target audience. Observe what questions people are asking and ask others what information they are interested in.

2. Analyze the information being discussed on television programs, news, talk shows, etc. These information is usually hot topics.

3. Join similar discussion boards. People leave questions for information they are looking for. That is a strong indicator of topics to write about.

4. Do a research of your website visitors or current customers. Ask them what type of topics they would want you to write about on your website.

5. On a regular basis check your website guest book. People occasionally leave questions or comments that would help you generate highly read articles.

6. Check out online bookstore’s best sellers list. They are very good resources for finding winning topics and ideas to write about.

7. Use certain time of the year to come up with good topics people would love to read. You could relate your content to the holiday seasons like Christmas Day, New Year’s Day, Valentine’s Day, etc

8. Join some related electronic mail discussion lists. Research the questions being asked and the subjects matter people are talking about.

9. Relate your article to current trends that is making waves in your specific niche. These kinds of topic usually Fascinates your target audience.

10. Compile a file of customer questions you receive via your e-mail or telephone. Usually, other peoples have similar questions, but never ask.

Remember this is a site that’s genuinely designed to help beginners make money online!

10 Rare Free Product Bonuses!

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1. Offline Directory – Create an online directory of offline resources. You can include names, telephone numbers, addresses, and so on.

2. Books Of Reviews – Publish an e-book of stuff that’s related to your direct audience that you could review like products, websites, movies, etc.

3. Round Table Chat – You could schedule a group chat of people your customers would prefer to meet and talk to on the net.

4. Intelligence E-mail Alerts – Allow your customers to sign up to an e-mail alert list. You can alert them when you find out news that could affect their life.

5. Statistics eReport – You could compile a report of different statistics that’s related to their purchase. It could be surveys, tests, special reports, and so on.

6. Personal Notes File – Collect notes that you have kept about your organization and compile them into a downloadable file.

7. Profile ebook – Publish a profile ebook or report of individuals your target audience are interested in. You can broadcast their birthdays, interests, age, hobbies, etc.

8. Electronic mail courses – Teach a class through e-mail about a subject your customers would like to learn. E-mail them study materials, worksheets, assignments, etc.

9. Sampling Of Another Product – Give customers a free sample of another product as an incentive. It can be a basic version, excerpt, limited service, etc.

10. To Do List Or  Instructions – Issue a list of instructions or things to do in order to accomplish a goal your customers would wish to accomplish.

Remember this is a site that’s genuinely designed to help beginners make money online!

10 Great Ways Of Selling Your Ad Space!

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1. Give your customers a rebate when they spend over a certain amount of advertising space. You can also apply this tip to the number of adverts they buy.

2. Offer your customers an incentive for renewing their ad subscription. It could be an ebook, a software, or something valuable.

3. Offer to sell advertising space between your content. You just split your post in half and insert a banner or classified ad between it.

4. Write content that’s tailor made to mention and Link up to the product your customers are advertising. This is more work but you will definitely sell a lot of ads.

5. Tell your customers when they buy an ad you will also add it to your free report and discussion board Free of charge.

6. Offer to endorse the product your customers are advertising before or after their ad. Note; make sure you have tried out the product before doing this!.

7. Write a review for your customer’s product to place under their advert. This is more like a recommendation or endorsement.

8. Offer a buy 2 ads and get 1 free deal. I assure you most businesses will be looking for a great ad deal like this.

9. Give your customers a ton of free bonuses when they buy ad space. It can be submission software, a very popular ebook with complete private label rights, etc.

10. Cover your advertising results with a guarantee. Customers love this, as this give them the chance of experimenting the various advertising options available. If they don’t like the traffic they receive, give them
a refund or another ad for free.

Remember this is a site that’s genuinely designed to help beginners make money online!

50 Benefits Of Joint Venture Partnership

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What is the meaning of Joint Venture?

A Joint Venture is an arrangement in which two or more people partner together to work on a project for a set period of time.
Joint ventures can either be on a long-term like promoting a
product together, or on a short-term like selling products and services. Joint
venture ideas are virtually endless.

What are the benefits of Joint Venture Marketing?

1. You get to build long lasting business partnership.

2. You get to increase your credibility by teaming up
with other reputable business partners.

3. You get free products and services.

4. Most joint venture deals requires little or no money to start as your partner will foot the bills.

5. You will gain new leads and customers.

6. You will get discounts on products and services.

7. You will be able to save money on business operating costs.

8. You tend to beat your competitor.

9. You will be able to gain referrals from other businesses.

10. You will be able to solve your business troubles.

11. You will have enough time to do other things.

12. You are able to get free and low-priced advertising.

13. You’ll be able to offer your customers new products and
services.

14. You will be able to survive a depression, recession or a
slow economy.

15. You will be able to save money by sharing advertising and
marketing costs.

16. You’ll be able to target other potential markets.

17. You will be able to expand and grow your business quickly.

18. You will be able to acquire valuable information or skills.

19. You will be able to step-up and protect your cash flow.

20. You’ll be able to find new profit outlets.

21. You will be able to become famous and wealthy.

22. You are able to start almost any business at little or no
costs.

23. You will be able to get rid of your extra inventory.

24. You will be able to scale down and eliminate your debts and
avoid bankruptcy.

25. You can afford to sell your products at a cheaper
Cost.

26. You will get to increase your opt in or mailing list for free.

27. You will be able to get your web hosting and design free of charge.

28. You are able to save money outsourcing your workload
for free.

29. You will be able to find hidden income streams.

30. You will be able to exchange useless products for profitable
ones.

31. You’ll be able to create new business funding and credit
lines.

32. You will be able to reduce your taxes.

33. You will be able to find and create new distribution channels
for your products.

34. You’ll be able to give your employees more raises,
Incentives and benefits.

35. You will be able to even trade non business stuff to
improve your personal life.

36. You are able to increase your sales and profits.

37. You are able to send your advert to huge, targeted e-mail
lists at no cost.

38. You will be able to eliminate employee hiring costs creating
barter outsourcing deals.

39. You’ll be able to build your customer or opt-in list for
free.

40. You will be able to build profitable alliances with other
business partners.

41. You get to learn insider information from other
experts at no cost.

42. You get to test your product free of charge.

43. You will be able to out-sell other affiliates much easier.

44. You will be able to increase the number of affiliates that
sign up to your reseller program.

45. You will be able to offer more bonus products and incentives
to buy.

46. You’ll be able to get highly credible endorsements and
Recommendations from other experts.

47. You will be able to quickly increase your ezine subscribers.

48. You will be able to offer your products at lower prices than
your competitors.

49. You will be able to easily find new up sell and backend
products to sell.

50. You will be able to create products faster and with less
Sweat.

The benefits are limitless depending on the way you look at it!

Remember this is a site that’s genuinely designed to help beginners make money online!

Make your words come alive-paint a picture!

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So many sales pitches are lifeless so to speak. But you can actually bring your
sales to life by picturing your words to excite
your prospective customer curiosity.

“We provide a complete solution to …”. “Our software has ‘umpteen bells and
whistles’ which do…”.

Oh dear! I can hear your prospect screaming “Yes, but what
will it do for me?” Are you actually selling to people what
they really want to buy? Are you giving them their hopes,
reassuring them, overcoming their fears, realising their
dreams?

That’s what they genuinely wish to hear. And it does not
matter whether they are the CEO of a particular Company or a one-man band just down the road from you.

Sell them what they want! How? Here’s how… paint them a “word
picture” of their dreams coming true.

First, you have to find out what they truly want – not
what you would like to sell. What are the actual benefits to
them – as an individual, not a representative of an organization.
If they are in a big company, will buying from you enhance
their reputation? Make them more secure?

If they own their own business, will your product/service aid them towards their personal goals? Paint a word picture to demonstrate this to them. Here is a retail sales example…

Man walks into your supermarket, aiming to buy a present for
his wife. He sees an attractive vase. You say “That is a beautiful
gift.

I can see the look on your wife’s face as she unwraps it
and says ‘Darling, that’s lovely. It will be just right on the
mantleshelf over there’. You see the smile on her face, and you
feel really delighted to have purchased it. It gave her so much joy”

OK, that may seem over exaggerated, but can you see how
bringing an image into concrete terms – into the listener’s terms

- can give the ‘dream’ concrete substance. You can sell a hammer
in the same way:

“When you pick up this hammer and lift it, you can feel its
weight. As it hits the nail, you can feel it driving the nail
into the clean, hard wood. It feels just right in your hands”

Again, perhaps a little over the top? But major consultancy
contracts have been gained using this technique!

Try it for yourself. But practice it first. And be sure
that you have asked all the right questions, so that you know
what really switches your prospect on.

Remember this is a site that’s genuinely designed to help beginners make money online!